Online Advertising Marketing

Archive for October, 2011

When I first got into the online advertising business, I was looking for the magical combination that would put my website into the top search engine rankings, catapult me to the forefront of the minds or individuals looking to buy my product, and generally make me rich beyond my wildest dreams!

After succeeding in the business for this long, I’m able to look back on my old self with this kind of thinking and shake my head.

If you’re reading this article and you’ve come this far, you’re probably looking for the magic answer yourself. You’ve probably read a few dozen or a few hundred articles just like this about pay-per-click advertising, maximizing return on investment, keyword stuffing, black-hat seo tactics, text-link banner exchanges, and the list goes on.

Well, I’m here to tell you that I have the one be all end all answer and I’m sharing it with the world!

The truth is that there is no magic secret to online advertising. No one method will generate the largest amount of income/exposure for every website or business imaginable – it’s all a matter of trial and error, time and talent.

That’s a pretty weak answer, I know. It would have been much cooler for me to tell you that buying tiny classified ads in your local paper was the key to success and riches. Well, I’m sorry. For the few of you that have been down this road before and are starting to get it, you’ll hear a ring of truth in my words. The sooner you stop looking for a quick fix to make your message stick, the better.

For what it’s worth, these are my thoughts.

1) The internet has only been alive for a few short years, and in that time it has changed dramatically many times over. Remember in 1995 when everyone first discovered the cool little animated envelope .gif that you would click on to send them email? Where was your online bill-pay, instant messaging, and dynamically generated page content then? And only a few short years later you can see how far we’ve come and use that as a measure for how far we can go.

The point is that the internet, like other forms of media, is a rapidly evolving monster. What works for online advertisers today might be completely ineffectual only a few months from now. That’s why the best advertisers are constantly researching and creating their own unique marketing strategies. The trick is to find out what works for you, and to make sure that you revisit it from time to time to tune it up as the market changes.

2) You Have to Spend Money to Make Money. It’s a tired line, but it’s that way because everyone says it. Don’t be afraid to add fuel to your advertising fire and take it to another level. Try investing (note that I said investing and not spending) five, ten, or fifty thousand dollars in advertising. If you don’t jump out a window the first time you do it, you may walk away with a big smile and a little pocket money!

The hard part about investing a big chunk of money is coming up with it in the first place. If you already have $50,000 laying around for advertising and are just looking for a place to put it, give me a call. If you’re not that lucky, try looking at the Small Business Administration for ideas on how to get a small business loan.

If you don’t want to go farther than your mailbox, examine some of those credit checks your bank keeps sending you in the mail. A lot of people take advantage of their fairly reasonable interest rates to fund projects. Read the rest of this entry »

When you want to buy a vending machine, you have to be careful of what you’re buying. Sometimes a deal that sounds too good to be true is just that and you may end up buying a vending machine that will not be good for your business. There are ads for vending machines as a part of a package deal where the machines are already in place and you purchase the whole vending machine business. Before you buy any used vending machines, you do need to inspect them. You might also want to take someone with you that knows about these machines when you go to buy a vending machine.

Something that you have to be cognizant of when you buy a vending machine is the ease of use. If the vending machine is simple enough for children to operate, then you have something that will help you succeed in the vending machine business. Buying vending machines with a lot of gadgets and knobs may look really nice, but if it is difficult to operate then you won’t have many sales.

Another factor that you have to look at when buying vending machines is the area where the product comes out. You have to really look at the vending machine to see if customers will have difficulty reaching in to take out the products. You also need to check that the machine is safe for children to use. If an accident should happen to a child, then the storeowner may ask you to remove it from his/her property. There are more things to consider than the size and shape of the machine when you want to buy a vending machine.
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For the ultimate in variety, availability and selection, there is no better way to purchase wristwatches than to buy watches online.

Online jewelry sales in the U.S. market hit $2.45 billion in 2006, an increase of 20 percent from 2005, according to data from IDEX Online Research. Online sales comprised 3.9 percent of all jewelry sales of $63.0 billion in 2006. For those who fear that it is unsafe or unwise to purchase watches online, this should provide comfort and reassurance. With outstanding return policies and quality guarantees, consumers can rest assured that even if their purchase is not exactly what they hoped, they can return or exchange the watch for something more to their liking. Online security is so advanced that there is little risk of information getting into the wrong hands. Shoppers are encouraged, however, to read both the return policy and guarantees are before submitting their order.

One website that has built an excellent reputation for quality and customer service is KenmarWatches.com. Kenmar Watches has been selling wristwatches on the internet since 1997, and carries well over 125 brands. They offer 100% customer satisfaction and you can even receive your new watch in 24 hours or less.

Styles Of Wrist Watches

While there is a wide variety of watches on offer today, the general categories of watch are listed below. Keep in mind that many of today’s watches blur the line between one type and another, so when buying a watch online, the information provided here should be used only as a general reference.

Dress Watches: Keep it simple. One rule of thumb is to consider what would look best if you were standing on the red carpet at an awards ceremony. Dress watches are often thin, plain, and crafted from a precious metal, such as gold or platinum.
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I approached her sliding glass window and stood in back of a gentleman whom I assumed she was helping. After about three minutes, I realized he was waiting for the office manager and she could have acknowledged my presence. I stepped up to the window; she did not say good morning; she did not smile; she just glared at me. I started to speak; she pointed a finger at a clip board with a paper to fill out. I placed the completed sheet in front of her, perhaps expecting a thank you or a smile or at least ‘have a seat; the doctor will see you soon’.

I was so intrigued by her manner that I watched her interaction with the other patients. The man sitting next to me started to tell me that even though he had an appointment he had been waiting a long time. He told me he was extremely dissatisfied with the way the place was run and was starting to regret his association with this office. With a bit of humor, I told him I was watching the receptionist and asked if she had uttered a word to him. He started to laugh, and said, “Come to think of it, not a word!”

The next patient to come in was an older woman with a walker. The receptionist was not at her desk so the woman took a seat and waited for her return. She again pointed at the clip board, took the form, threw her sliding glass door closed and said nothing. The next one was the mailman, who I’m sure she sees daily. Again, not a smile or a hello; she stuck out her hand for the mail and handed him the outgoing mail.
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