Online Advertising Marketing

Archive for June, 2011

We’re all aware of how difficult it is to find business builders.

This can be tough…Even with the best recruiting techniques.

For me one of the better ways to find business builders is to Retail to Recruit.

Personally I think your MLM business should be made up of 75% retail customers and 25% business builders.

Why?

Having more retail customers ordering from you week after week, month after month, year after year creates that residual income we all want. Plus you now have an army of customers that are spreading the word about your products. People will talk more freely about products that are doing well for them, then they will about a business opportunity.

In one case people feel they are sharing, in the other they feel like they are selling (guess which one?).

When people talk about products they’re sharing an experience, when they’re talking about a business opportunity they feel like they’re selling.

In my company we make great money with retail sales and business builders. Personally It’s easier to find retail customers than business builders, plus your income is generated faster. (of course that depends on your pay plan, for example I get paid every week with ours).

Let me ask you a question.

Do you think it’s easier to introduce the idea to someone who is in love with your product/service they can have their own business or to someone who has never tried your product or service?

Kinda of a dumb question, because I know you know the answer.

Once someone has been using you product for about 30 days or so. And before I go on I trust you have been in contact with your customer to see how he/she likes using your product. More importantly have they used your product at all.

You would be surprised at how many people will buy a product and not use it.

If you do come across someone who has not used your product don’t say “WHY NOT”.

Tell a story.

For example, lets say you sell product XYZ and you called a customer and they have not use it yet.

Me.. “Hi Bob, this is Duffy how do you like XYZ?”

Bob.. “Oh I have not tried it yet it’s still in the box, no time to busy”

Me.. “I can relate to that Bob. When I first started taking XYZ I started noticing a difference after only 3 days, I could fall asleep faster and I woke up more refreshed and with more energy and I am getting the same feedback from my other customers as well. I’ll give you a call in few days and see how you’re doing. Talk to you then, have a great night.”

I did not challenge him, I accepted his excuse and I went on to tell him a story of how XYZ has helped me. Do you think he is going to leave your product in the box for one more day…I doubt it.

But even if he does, just keep telling stories of the things XYZ is doing for you and others

However, if your customer has not tried your product after 2 or 3 phone calls (5 or 7 days). Personally I would offer them a refund. With that the customer will either say no and try your product, or they will accept your offer. If so, great, either way it’s a win-win.

If this person lived in my city I would go over and pick up the product. It’s not doing him or you any good just sitting there. It might as well be given to someone who will use the product.
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Looking at News Feeds, you might think they’re some of the most complex things to set up. Nothing could be further from the truth. They’re actually super-easy to create once you have the system set up properly.

You can break down the news feed system into a fast, low-cost system that you can do once, or several times over.

First I’ll answer a few of your questions about news feeds. Then I’ll reveal the “secret” steps to setting up and profiting from a news feed.

Common Question #1: What is a news feed?
A news feed is an automatically updating list of the latest news on a particular subject. For instance, the news feed on my Web site is on the subject of small business marketing.

Common Question #2: Why do I need one?
Other than being a really cool thing to have on your Web site, News feeds are also really great traffic boosters. Not only do they make your Web site more attractive to the all-important Web crawlers that view what’s on your site, but News feeds also inspire visitors to come back to your site for fresh news.

So the benefits are two-fold:

• new visitors, and
• return visitors.

Please keep in mind there are a few things you need to do to see benefits from news feeds.

1. Choose a subject of interest to your audience. I chose small business marketing news. For you, it could be the latest news on a tough problem gripping your industry. The great part about it is that you don’t have to provide answers, just create a forum where your target market can access information about an issue.
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If your business is in trouble and your loosing money, then hiring any one of the qualified business consulting companies out there may be one of the best choices you can make for your company. Business consulting companies can give you the solutions you need to make your business a success that is their job. They will look and all side of your business and find its strength and its weaknesses and then draw up a plan that is right for your business. Business consulting companies will give you the answers you need for long term revenue and profit and will consistently work with you and your employees on how to use the tools they provide for you, so you and your employees will have a profitable business for years to come. Just because you open a business does not mean you know how to run it, at least to the point of being open long enough for you to see a profit from your investment. There may be a simple plan that doesn’t cost too much out of pocket expense, but may bring more customers into your business, business consultants can give you marketing tips such as web site ads and promotions, direct mail, or a half page ad in the yellow pages. You too may have come up with this idea all on your own however, unlike business consulting companies, you have no idea which one of these idea’s would be the better people getter, or how to strategically place your ad were it will get the best results.
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Home Based Business Merchant Account benefits can help your company more than you might think possible. If you think because your business is home-based you do not qualify for merchant account status, you are wrong. Many lenders look forward to working with you because they are aware of the commitment, drive, and planning skills that so many home based business owners demonstrate. If your business qualifies, you can become eligible to accept and process credit card payments from your customers, which can increase your client base and enhance profits simultaneously.

A Home Based Business Merchant Account offers benefits like these:

1. Your Home Based Business Merchant Account puts you in the ranks of other, larger companies whose experience you can draw on as you explore avenues for growing your business. You can swap stories, exchange ideas, and offer suggestions to other entrepreneurs in your local business community when you become a merchant services provider. Learn how others are making their mark in the business world, and check out tips for attracting and keeping paying customers.

2. Your Home Based Business Merchant Account will let you employ current cutting edge technology to accept credit card payments from your clients. You can install a credit card processor in your home for pick-up orders, take along a wireless model in your travels to customers’ homes or places of business, set up digital credit card payments by telephone, or add a credit card processing feature to your company’s Website. You can even add a debit card or e-check processor, along with a pager and other electronic equipment that may help you to do a better job. The lender will work with you to select the most appropriate equipment at the right cost to maximize the return on your investment.
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